WORLDS 2024

A League of Legends Truck Brand Activation

This Brand Activation was designed for the League of Legends Worlds 2024 event. I created an engaging and interactive experience for fans and casual gamers. The aim was to foster a deeper connection between players and their favorite pro gamers through various activities and memorable experiences, bringing the world of LOL to the real world, and building excitement leading up to the tournament

    • Illustrator

    • Photoshop

    • Sketchup

    • Enscape

    • Indesign

    • Conducted research on the target audience to understand their preferences, and expectations.

    • Designed graphics & mockups

    • Created a deck that included additional information such as the event flow for participants, goals, and Brand Ambassador uniform + locations

Tell me your ideas! :D

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